Regulatory announcements

Director/PDMR Shareholding

31 March 2010

This notification is made in accordance with DTR 3.1.4(1)(a).

On 8 May 2007, awards were granted under the Bloomsbury Performance Share Plan 2005 (the "Plan") to certain directors and other persons discharging managerial responsibilities.

The awards were granted in the form of conditional free share awards, subject to performance conditions relating to the Company's earnings per share ("EPS") growth and total shareholder return ("TSR") performance. 50% of the shares subject to awards are subject to the EPS performance condition (the "EPS Element"); the remaining 50% are subject to the TSR performance condition. The EPS performance condition was measured over the Company's three financial years ending on 31 December 2009; the TSR performance condition is measured over the period of three years commencing on the date of grant of the awards.

On 31 March 2010 the EPS Elements of awards made to the individuals listed below vested over the number of ordinary shares of 1.25 pence each in the Company set out in the table below. Where noted below, these individuals then sold a proportion of the shares acquired to fund their tax liabilities. The disposals were made on the London Stock Exchange. These vestings represent the EPS Elements of awards vesting early. The individuals referred to below have agreed that any shares acquired as a result of the EPS Elements of awards vesting on 31 March 2010 which were not then sold to pay their tax liabilities will not be disposed of before 8 May 2010. In the event that these individuals cease to be employed by the Company's group before 8 May 2010, employees will forfeit any shares acquired under the EPS Elements of their awards (and will be required to repay any tax paid) as if the EPS Elements of awards would not have vested until 8 May 2010.

In addition, in accordance with the rules of the Plan, shares were awarded to the participants representing the value of dividends that would have been due on the vested shares during the period between the date of grant and the date of vesting of the award.

Name Director/PDMR Total number of shares acquired on vesting (including dividend equivalent shares) Number of shares disposed of to satisfy tax liabilities Sale price
Director 65,107 26,775 113p
Director 30,638 12,600 113p
PDMR 22,979 9,450 113p
PDMR 26,617 10,949 113p
Jonathan Glasspool PDMR 4,259 1,752 113p

The Company was informed by the individuals listed of the above transactions on 31 March 2010.Name of contact and telephone number for queries: Ian Portal (Company Secretary) on +44 7764 352 050


For and on behalf of Bloomsbury Publishing Plc

Ian Portal (Company Secretary)



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