Regulatory announcements

Bloomsbury in eBook partnership with J.K. Rowling

22 June 2011

Bloomsbury Publishing Plc announces that it will be participating in the sale of eBooks from Pottermore, the major new initiative announced by J.K. Rowling today. Bloomsbury will receive a share of the revenues. This revenue, which will commence towards the end of the year, is already in the Group's budget.

Pottermore is a unique and free-to-use website which builds an exciting online experience around the reading of J.K Rowling's hugely successful Harry Potter books, in a partnership with her worldwide publishers.

For this ground-breaking collaborative project, J.K. Rowling has written extensive new material (18,000 words) about the characters, places and objects in the much-loved stories, which will inform, inspire and entertain readers as they journey through the storylines for the books. From October 2011 will incorporate an online shop where people can exclusively purchase all seven of the Harry Potter eBooks. Pottermore is ultimately intended to become an online reading experience, extending the relevance of Harry Potter to new generations of readers, while still appealing to existing fans.

Sarah Odedina, Publisher & international Editor-in-Chief of Bloomsbury Children's Books commented:

"Bloomsbury is delighted to be partnering with Pottermore in this exciting new chapter for the Harry Potter books. It brings the books and the digital age together in an innovative and unique way. Pottermore will enchant existing fans as well as introduce the Harry Potter books to new generations of readers of both the print and digital editions."



Pelham Bell Pottinger
Dan de Belder / Rosanne Perry
020 7861 3232



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